28–29 July 2026 · Bengaluru

Product, Content &
Commercial Summit

Turning product innovation into commercial success. A two-day working session for leaders across Product, Content, Sales and Business to align on the next phase of growth across the Cricbuzz ecosystem.

Dates
28–29 July 2026
Venue
Cricbuzz Office, Mantri Junction, JP Nagar, Bengaluru
Time
9:30 AM – 6:00 PM
Format
Working sessions, not product walkthroughs
01 · Why we're here

Every session tells a growth story

Not a product demo. Every presentation should cover where the business is today, where it's headed over the next 6–12 months, how it strengthens engagement, and where Product, Content and Sales can collaborate better.

Product
Roadmaps
Future
Vision
Commercial
Opportunities
Sponsorship
Ideas
Cross-product
Monetization
Ecosystem
Collaboration
Cricbuzz Studios
Core Product
Gaming & Engagement
Streaming
Social Media
Commercial Innovation
02 · Order of Play

Two days, five businesses, one ecosystem

Indicative running order below. Each session closes with current capabilities, a 12–24 month roadmap, commercial opportunities, key gaps, and immediate action items.

9:30

Welcome & context setting

Hosted by Pankaj Chhaparwal (CEO) & Shirshendu Roy (VP, Global Broadcast)
10:00
01

Cricbuzz Studios

Presented by Kallol
Evolution of Cricbuzz Studios as the most respected cricket analysis show on digital, and how programming can unlock stronger sponsorship and branded content.
Programming roadmapFlagship shows & IPsStudio infrastructurePremium advertiser opportunities
OutcomeA stronger commercial narrative and a clear roadmap for premium video monetisation.
11:00

Break

11:15
02

Betting, Gaming & Engagement

Presented by Aviral
Cricbuzz's growing ecosystem of gaming, prediction and engagement products, and how these can evolve into premium commercial properties for brands.
Prediction & fantasyBetting integrationsGlobal market rolloutBrand integrations
OutcomeA clear monetisation strategy positioning engagement products as scalable commercial assets.
12:15

Lunch

1:15
03

Cricbuzz Core Product

Presented by Uday
A walkthrough of Match Centre, Commentary, Scorecards, Player Profiles, Rankings, Auction Tracker, Ball Map and more, highlighting why Cricbuzz continues to lead the category.
Engagement driversCompetitive differentiationCommercial inventory
OutcomeEvery commercial stakeholder can confidently articulate the platform's value and monetisation potential.
2:45

Cross-functional breakout

Small groups map bundled sponsorship ideas that span Studios, Core Product and Gaming & Engagement.
4:00

Open discussion & Day 1 wrap

9:30
04

Global Broadcast & Streaming

Presented by Rajarishi
The vision for the next generation of Cricbuzz's streaming experience, improving user experience and monetisation together.
Video-first evolutionConnected TVAd experience redesignUnderutilised inventory
OutcomeA roadmap aligning streaming product evolution with sustainable commercial growth.
10:45

Break

11:00
05

Social Media & Audience Growth

Presented by Ganesh
Transforming Cricbuzz from a publisher into one of cricket's most influential digital voices, with market-specific audience ecosystems.
Creator partnershipsRegional handles: NA, MENA, SEA, EuropeRights-led distribution
OutcomeA scalable social strategy expanding reach while strengthening brand affinity and acquisition.
12:15

Lunch

1:15

Ecosystem monetisation workshop

Cross-platform working session focused on integrated commercial propositions that combine Core Product, Studios, Streaming, Social and Gaming into connected experiences for partners.
3:15

Action planning & next steps

Consolidating top monetisation ideas and areas for closer collaboration between Product, Sales and Business into immediate action items.
4:30

Closing remarks & networking

Indicative running order. Final timings will be confirmed closer to the summit.
03 · Speakers

Leading the conversation

K
Kallol
Cricbuzz Studios
Session 01
A
Aviral
Betting, Gaming & Engagement
Session 02
U
Uday
Cricbuzz Core Product
Session 03
R
Rajarishi
Global Broadcast & Streaming
Session 04
G
Ganesh
Social Media & Audience Growth
Session 05
04 · Expected outcome

What every participant leaves with

By the end of the summit

  • Where Cricbuzz is headed
  • New monetisation opportunities
  • Cross-product commercial propositions
  • Areas for stronger collaboration

Every presentation concludes with

  • Current capabilities & 12–24 month roadmap
  • Commercial opportunities and key gaps
  • Top monetisation opportunities
  • Immediate action items
This is not a product walkthrough. It's an opportunity to collectively shape the future of Cricbuzz's products and commercial strategy, with a deliberate focus on bundled, cross-platform sponsorship ideas.
05 · Venue

Where we'll meet

Cricbuzz Office

2nd Floor, Mantri Junction 45th Cross, JP Nagar 2nd Phase
Bengaluru, Karnataka
Dates
28–29 July 2026
Time
9:30 AM – 6:00 PM
Mantri Junction
JP Nagar 2nd Phase
Bengaluru, KA